Social Media Marketing

Companies have well understood the benefits of social media and are more than ever paying attention to increased visibility and customized advertising on the internet. Do you also want to get the best out of your online channels? With this home course you are closer to your consumer and you attract specific target groups!

You get all the information about Facebook Insights, Twitter Lists, personal brands on LinkedIn and Instagram. You will also learn how to build a blog and how to attract more visitors with the SEO basis for WordPress, meta tags and permalinks.

How you know if your commitment is effectively rewarded? Learn to measure with analysis tools, such as Google Analytics. Thanks to this training you really get to know the social media world!

Content

• What is social media?
• The objectives of social media
• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• Social media & blogging
• Google Analytics
• Potential dangers and pitfalls

Competences

• Determine exactly your marketing objectives and develop a targeted social media strategy
• Set up efficient campaigns via Facebook, Twitter, LinkedIn and YouTube
• Use Analytics Tools to improve the results of your campaigns to be measured in detail