Mobile Marketing

A sophisticated marketing strategy is one of the pillars within every organization. But where consumers used to make physical purchases, this is now shifting rapidly to the internet. E-commerce and Mobile Marketing are therefore a booming business. The advantage: you can reach your customers anyplace, anywhere and anytime!

With the home course Mobile Marketing you learn to promote a product from different angles. After conducting a market analysis, where you learn about the needs of your target groups. Develop a mobile strategy to sell your products. This home study is ideal for any marketing talent looking for an extra skill.

Ready for this challenge? Register for this course quickly!

Content

• The mobile consumer
• Business models
• The mobile marketing step-by-step plan
• Target group analysis and mobile research
• Determine mobile goals
• Mobile presence
• Mobile funnel management
• Determine mobile tactics
• Mobile advertising and campaign
• M-commerce and m -payment
• Mobile Analytics
• Start as a stand-alone Mobile Marketer

Competences

• Develop and implement a professional mobile marketing strategy
• Set up different mobile campaigns and reach specific audiences
• Process, interpret and use the results of these campaigns in subsequent campaigns
• You know how to get started as an independent mobile marketer
• Finding the first customers is no problem for you!